Scott McClellan writes a good article in EchoHub this week. If you are creative person, it’s easy to get caught up in the creative act or even the technology that makes it easier/cheaper to create (a real tendency in the filmmaking world) but forget about the long discipline of learning to tell good stories.
So, it’s easier than ever to make something.
But it’s as difficult as it ever was to make someone feel something.
Our job as communicators is found in the difference between those two pursuits.
In other words, if I really want to be a filmmaker, I need to invest in more than just a camera. It’s easier than ever to make a video and publish it on the Internet, but it’s as difficult as ever to make a video that makes a difference.
Read the whole post here: Making Something is Easy, but it’s Not Enough | Echo Hub.