Five Stages of Innovation

Five Stages of Innovation:

1. People deny that the innovation is required.

2. People deny that the innovation is effective.

3. People deny that the innovation is important.

4. People deny that the innovation will justify the effort required to adopt it.

5. People accept and adopt the innovation, enjoy its benefits, attribute it to people other than the innovator, and deny the existence of stages 1 to 4.

(Thanks to Clyde Taber via Josh Craft via Phil Cooke for the summary.)

Author: TomK

I'm a husband, father, and adopted child of God. Vocationally, I'm a visual storyteller; that means filmmaker with all its possible variations as the world of visual storytelling grows and changes. I like to tell and pass on stories that help people find the place where their deep satisfaction meets the others' deep needs. View all posts by TomK