Ministry Media Audit

002-laptopPeriodically, and especially when you are beginning to plan a media strategy or campaign, it’s important to understand where you have been and where you are right now.

In the marketing world, this is called a social media audit and competitive analysis. The goal is to examine what you have been doing, historically, to help guide your next steps.

I’m going to tweak the language here to better fit media ministry teams, but there are a lot of resources out there that provide various kinds of social media audit checklists, templates, and advice. I also assume that your past media presence may have not been exclusively in the new/social media space.

As we look at an existing media ministry, large or small, here are some key points we want to study:

  • Current Media Activities and Content
  • Current Media Presence
  • Current Audience
  • Current Performance
  • Our Persona in these channels and in this content
  • “Competitors” – Analysis

Here’s a more detailed breakdown of each section. You’ll want to make lists and gather information on:

  1. Current Media Activities and Content
    • Projects (broadcasts, distribution, and campaigns of various kinds)
    • Content Assets (films, programs, recordings, and other media we own or create)
  1. Current Media Presence
    • “Traditional” media (TV & Radio stations, print distribution, etc.)
    • Social/New media (web sites, blogs, social pages, accounts, etc.)
  1. Current Audience
    • Size (overall, and by channel, above)
    • Description (demographics, personas, and how they compare with your Objectives)
  1. Current Performance
    • Growth (Do you have historical numbers?)
    • Compare with Objectives (If you have existing objectives, do a comparison. If you are creating new Objectives, how does this fit?)
    • What kinds of content have been most effective in reaching your goals for each media channel?
  1. Our Persona in these channels and in this content
    • Ways we present ourselves (Do you have a consistent public ‘face’? Do you feel that our identity is appropriate to your Objectives and ministry Context?)
    • Consistency across your media channels and content
    • Consistency with your Objectives
  1. “Competitors” – Analysis
    • Like-Minded: Are there others in this same ministry space? (Objectives, Content, Success, Strategies, etc.)
    • Others: Are there others, even opposition, who are influencers in your area? (Objectives, Content, Success, Strategies, etc.)
    • What can you learn from others in your ministry space? (Things you might like to imitate? Things that seem to work toward your Objectives? Things you want to avoid?)

If you take the time to dig into these questions in more detail, it will help you see our strengths, weaknesses, opportunities, and to help guide your Persona, Follow-Up, and Content development.

This content is part of what I teach in the Foundations of Media Strategy course at MissionMediaU. Check it out if you want to learn more.

 

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Now Streaming – “The Enemy God” indigenous film

I’m really pleased to announce that a feature-length film I produced, “The Enemy God” is now available for streaming rental or purchase on Vimeo On Demand. Watch the trailer here, then, just click on the “From $2.99” button on the video to rent or purchase.

The Enemy God from Tom Khazoyan on Vimeo.

This multi-award-winning film tells the story of a Yanomamö shaman and his search for the truth about the spirits he served. It is a powerful, true story, told from the point of view of an indigenous people group from the Amazon rainforest.

Open Your Eyes To Other Cultures This Christmas

In the holiday season, it’s easy to become focused on ourselves and our own small worlds. If you’re looking for an eye-opening view of another of God’s diverse cultures, you owe it to yourself to watch this video clip and check out “The Enemy God” on DVD.

In the holiday season, it’s easy to become focused on ourselves and our own small worlds. If you’re looking for an eye-opening view of another of God’s diverse cultures, you owe it to yourself to watch this video clip and check out “The Enemy God” on DVD.

A Willing Heart – Joe Dawson

Mourned by his Yanomamö friends, Joe Dawson passed away on Thursday night in Coshilowateli, Venezuela.

Joe Dawson passed away on Thursday night in Coshilowateli, Venezuela. He and his wife, Millie, have lived among the Yanomamö since 1953, giving their lives to learn from,  love, and serve their adopted indigenous community. Through Joe and Millie and their 10 children, the Yanomamö in the Amazonas region came to understand that the Great Spirit that they feared as their Enemy, Yai Wanonabalewa, was really their Creator who loves them. For those who accepted this news, it meant the end of a life of constant fear and bloodshed that was driven by the spirits they possessed. Many Yanomamö today are mourning the loss of their true brother, Pepiwa (Joe’s Yanomamö nickname), but are thankful for his life.

Here’s a short documentary video featuring Joe and Millie, telling their story of how God first called them to go serve the Yanomamö. It’s part of a series that gives a background to the feature film, Yai Wanonabalewa: The Enemy God. That film tells the story of the how the Yanomamö discovered the truth about the spirits and the one Great Spirit who brought them peace.

You can find more information about The Enemy God film on DVD, including more documentary segments that tell Joe and Millie’s story on the film’s web site: www.TheEnemyGod.com

Stick Us Next To “Stripper Academy”

I was looking at the release schedule for our film in Australia. The company that bought the DVD rights there is set to release our film mid-September, right alongside two other films, “Universal Squadrons” and “Stripper Academy”!

I’m kind of excited to be there. Rather than being stuck in a faith-based film ghetto, a unique story of God’s grace and power is getting out to places we’d hope it would go.

MissionFest Toronto – The Enemy God Screening

The Enemy God tells the amazing true story of a Yanomamö shaman and the spiritual battle for freedom for his people. If you are in the Toronto area, you won’t want to miss this special event.

We’re please to announce a special screening of our film, The Enemy God, in Toronto on February 19th. That’s next Saturday night. It is hosted by MissionFest Toronto and will be held at Catch The Fire Ministries.

The Enemy God tells the amazing true story of a Yanomamö shaman and the spiritual battle for freedom for his people. If you are in the Toronto area, you won’t want to miss this special event. Here’s what ministry leaders have said about the film:

“This is an intense film. It is sometimes graphic; sometimes heart wrenching,  but always engaging… expect to experience   a perspective you’ve  never felt before.” – Doug Lucas, Missions Leader, Team Expansion

“…the point of Shake’s testimony is very clear. Sinful man without Christ is frightening and abhorrent. Evil spirits control him. Jesus Christ brings health, peace, and prosperity, even to isolated people like the Yanomamö.” – Dr. Ted Baehr, Movieguide.org

More information about the screening can be found at: MissionFest Toronto – The Enemy God.